What is Analytics?
Web Analytics, in general is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Ultimately, you want to measure the performance of your site and identify how to improve.
Google Analytics is the market leading web analytics tool with over 80% of market share. Talk about a monopoly! This isn’t by accident. Google’s real-time reporting and historical analysis tools are unparalleled. Understanding Google Analytics can provide you an in depth knowledge of your customers than ever before.
Audience and their needs
Track the routes people take to reach your site
Devices they use to get to your site
Learn what people are looking for when they come to your site
With all of the data Google Analytics provides you about your site, what takeaways can you use use to better optimize your site for your customer? We utilize your Google Analytics data to tailor your marketing and site content for maximum impact.
What we take away from Google Analytics and how we implement changes depends on what industry your business is in and what your desired outcome is. Based on your business, we can determine what you specifically need to be paying attention to within your analytics dashboard.