Google Analytics

A Brief Overview and Practical Breakdown of its Key Components

What is Analytics?

Web Analytics, in general is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Ultimately, you want to measure the performance of your site and identify how to improve.

Google Analytics

Google Analytics is the market leading web analytics tool with over 80% of market share. Talk about a monopoly! This isn’t by accident. Google’s real-time reporting and historical analysis tools are unparalleled. Understanding Google Analytics can provide you an in depth knowledge of your customers than ever before.

  • Audience and their needs
  • Track the routes people take to reach your site
  • Devices they use to get to your site
  • Learn what people are looking for when they come to your site

Google Analytics Implementation

With all of the data Google Analytics provides you about your site, what takeaways can you use use to better optimize your site for your customer? Utilize your Google Analytics data to tailor your marketing and site content for maximum impact.

Analytics Answers

Website analytics offers answers to questions you never even knew you should've been asking about your site from the beginning! When using Google Analytics, make sure to keep the below questions in mind in order to fully optimize your site.

  • How many people visit my website daily, weekly, monthly?
  • Where do my visitors live?
  • What type of device are my visitors using?
  • Am I receiving traffic from other websites? Track the routes people take to reach your site.
  • Which of my marketing campaigns is driving the most traffic to my site?
  • Which of my website pages receive the most traffic?
  • Which of my website pages have the longest touch time?
  • How many visitors have I converted into leads or customers?
  • Of my converted visitors, which pages did they interact with on my website?
  • How can I improve my website's speed and load time?
  • What blog content do my visitors like the most?

Desired Outcomes

What you take away from Google Analytics and how you implement changes depends on what industry your business is in and what your desired outcome is. Based on your business, you can determine what you specifically need to be paying attention to within your analytics dashboard.

·       E-commerce: Sell products or services

·       Lead generation: Collect potential leads

·       Content publisher: Increase engagement & frequent visitation

·       Online information: Help customers find information

·       Branding: Awareness, engagement & loyalty

The Key Components:

In this next section, we'll break down all the components of Google Analytics and describe what they do and how they help your business, along with giving key tips and information regarding how you can most effectively make use of Google Analytics. For example, did you know a lot of marketing and SEO specialists will make a Google Analytics account for you under their name? In these next sections we'll tell you why you should never allow that to happen (see creating an account) and much more.  Simply choose what components you'd like to learn about first and we'll get started. 

1. Creating an account

2. Goals

3. USers, PAGE-VIEWS, Sessions, and segmentations

4. Dimensions and Metrics

5. Attribution

6. Reporting