Email Marketing isn’t Dead

Email marketing, despite popular opinion, is still one of the most effective marketing tools out there. According to research and polling done by MECLABS, 72% of U.S. adults prefer to communicate with companies via e-mail.

electrIQ approach

Human element

A good email is by, for and about people. Emails are NOT by, for, and about robots, so we don’t try and take any shortcuts. We keep your emails conversational, imagine you’re talking to a good friend or trying to educate your family member on whatever your content is.

advanced metric tracking

Does anyone actually open your emails? How many of those people are clicking through? Did they convert?

Drive subscribers

Establish credibility and offer value to capture new subscribers with high quality informational fields to inform segmentation.

email system setup & management

Your standard email account is not designed for email marketing. We work with Mailchimp, Klaviyo, and the like.

List segmentation

Segmentation is essential to send your subscribers content uniquely tailored for them based on age, demographics, purchasing history, etc.

a/b testing

Show different versions of an email to subscribers to increase email marketing effectiveness.