Now that we know the basics of email marketing, let’s get more technical and explore some of the more powerful tools you can use to increase your email campaign effectiveness.
A good email marketing system allows you to engage your customers in a positive way, effecting loyalty and establishing yourself as a credible source of information.
What is your superpower? What can your organization offer that no one else can? What can you tell people, teach people, connect people with that no one else can?
How do you assess if your email campaigns are doing well or not? The most important metrics you need to be tracking to ensure you’re executing properly.