Email's place in 2018 Outbound Marketing
As the age of technology continues full steam ahead and social media becomes more popular, many businesses have begun to neglect the tried and true method of e-mail. Many businesses choose to no longer invest time, energy, or money into e-mail marketing strategies. However, this is misguided. E-mail marketing is more important than ever before in today's marketing.
According to research and polling done by MECLABS, 72% of U.S. adults prefer to communicate with companies via e-mail. In 2016, according to research done by Statista, 2.67 billion dollars was spent on e-mail marketing, and this number is only expected to rise in the coming years. Clearly, companies are doubling down on e-mail marketing as an effective channel to reach current and prospective customers.
Quite simply, e-mail MAKES MONEY! For every $1 you spend on e-mail marketing, you can expect a $38 return. E-mail marketing is a powerful tool for company growth. As the saying goes, "If you're not growing, you're dying".
Check out our infographic below for 5 fast facts about e-mail marketing that you and your company can't afford to not know about.