If you run a local business like a restaurant or coffee shop, Yelp should be an essential cornerstone of your online presence. After all, word of mouth marketing is the most trusted and effective kind.
Since its launch in 2004, Yelp is the go-to for tens of millions of visitors looking for information about local businesses. On vacation in a new area and want to find a good restaurant? Check Yelp! Want to check out if there are any new cool shops in your area? Check Yelp! With over 60 million registered users and over 20 millions reviews, it’s fair to say Yelp is a dominant force.
Yelp for Multiple Industries
Yelp isn’t just for restaurants, as they make up only 17% of business listings. Businesses such as shopping, home and local services, beauty and fitness, and automobiles are just a few of the other industries represented.
Claim your Yelp Page
For starters, if you haven’t claimed your Yelp business page, you need to search your businesses name and click “Unlock this Business Page.” Once you’ve taken control of your yelp page, now you’re ready to begin.
The single most important aspect of Yelp is review management. Yelp users have the ability to modify their initial reviews. For example, if they rated your business two stars, but had a subsequent positive experience, they can upgrade their rating to four stars. By reaching out and trying to remedy the initial poor experience, not only will you improve your overall Yelp rating, but it will show potential customers that you are truly invested in your customer experience.
Ironically, a customer whose first time experience below standard can actually end up being worth more to your business in the long run. By reaching out to the customer and making it up to them, you are creating a personal relationship built on trust that will result in customer loyalty. However, do NOT think this is an excuse to skimp on customer service, because for every complaint there are 25 other unhappy customers who have chosen to not voice their opinion.
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