Small Business Advantage
Small businesses have a leg up when it comes to social media, as they're able to more directly interact with customers, building long-lasting personal relationships of trust. But there are so many social media channels out there, for a small-business owner, the sheer number can be intimidating and lead to guessing when it comes to which accounts to have and not. While each industry has it's own niche networks, these four are must-haves for almost any small business.
These social network accounts will add legitimacy to your brand while allowing you to connect with current and potential customers. Don't jump right into aggressive ad buying and marketing, but do create pages for each of the networks below and make sure your current customers know where to find you and how to interact with you.