Content Marketing Part 3: Blog Post Strategy

Blogging is for Everyone

Today we're going to go over the first thing that pops into people's minds when they think of content: blogging. Low barriers to entry combined with the ease of new platforms in setting up a blog make this a no-brainer first step in your content marketing plan. All you need is a computer and an opinion.

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Simple Steps

Step 1: Write a blog post

Step 2: Pay for syndication using Outbrain, Taboola, or Content.ad (Syndication is a term for re-posting your content on websites that accept guest contributions)

Step 3: Determine which article has the greatest viral potential and keep paying for syndication on this article

Step 4: Once you’ve found the best article, reach out to though leaders or influencers to share it as well.

Step 5: REFINE AND REPEAT: After determining which type’s of articles work the best, write more of them!

Be sure to write attention grabbing headlines for your content. After you’ve earned a few visitors, you have to keep them coming back. Retarget your existing traffic through sites like AdRoll, which allow you to pay-per-click to display your banner to existing visitors on sites.

Syndication

Content Syndication is effective because you're able to get your content seen by new people while getting more traffic to your blog/website. Aside from paying for syndication, as mentioned above, there are 4 main platforms to get even more exposure for your blog post.

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1) Reddit: 330 million users, an extremely active user-base, and over 1 million subreddits makes Reddit the king of getting information on basically any interest or topic. Share your opinion on Reddit but without mooching, if all you do is advertise your blog posts and don't provide value to the community Reddit users are very aggressive in their online verbal justice. Don't tarnish your brand!

2) StumbleUpon: A site for content discovery, StumbleUpon serves content that is connected to your areas of interest. Submit your own links to the site for other users to "stumble upon". Receive thumbs up from other users and your content will get shared more and more on the platform.

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3) Social Media Groups: Facebook & LinkedIn primarily, publish your content on each of these platforms in order to reach your immediate professional network. For startups, you want to post both on your personal page and on your company page to start attracting some of your relationships to follow your new company.

4) Quora: The most popular Q&A site, create an account and answer questions in your area of speciality. Link your answer to a blog post you've written that can further help.

That's all for today, get out there and start blogging! Check back next week for Content Marketing Part 4: Alternatives to Blogging